
New York, NY, May 1, 2009 – Incorporated Architecture & Design (www.incorporatedny.com) announced today the launch of Incorporated Product by lerival. lerival will participate in the 2009 ICFF International Contemporary Furniture Fair and will be licensing, manufacturing and distributing four designs by Incorporated Product, the Hex upholstery series, the Hex Table series, the endless sofa and the branch side table.
• Incorporated’s Hex Table is an accumulation of stainless steel units, offering infinite possibility for its ultimate configuration and size. Functionally, the table embraces the modern need for flexibility. Theoretically, it offers a visual metaphor for a design process that allows open-endedness. The form of the Hex Table is indebted to the timeless geometry of nature and to the historic discourse of American minimalism.
• Incorporated’s Hex Chair extends the Hex series into the realm of upholstered goods. The series originated with the Hex Table which explores systemic ordering and modular relationships, offering infinite possibility for an endless landscape of Hex furnishings in ever changing configurations.
• Incorporated’s Endless Sofa re-defines the modular sofa. The self-contained, functional parts of a traditional modular seating system have been reduced to a vertical segment of five inches in width. A limitless number of slices may be added, allowing the sofa to reach, in theory, an infinite length.
• Incorporated’s Branch Side Table explores systems of branching and random order to create a side table of unique design. A tree grows in Beta. Mimicking the geometry of a tree, the Branch Table was developed in collaboration with the Stevens Institute of Technology, the oldest engineering school in the United States. The Branch Table utilities a randomizing computer algorithm to grow one of a kind branching objects. Fabricated using stereo lithography 3D printing technologies, each Branch Table is a single iteration of endless random geometric possibilities.
About Incorporated Architecture & Design
Product design is one facet of Incorporated’s design practice. The firm believes that the studio’s design approach applies to work of any size. Thus, furniture and product design are small-scale explorations for their architectural counterpart and vice versa. We are an open source, multi-disciplinary, vertically integrated Architecture and Design studio dedicated to the incorporation of the design disciplines. With a 20 year knowledge archive, we approach each project as an individual portrait with distinctive attributes to be filtered through our design lens bringing joy, utility, and craft to each. Incorporated is a member of the US Green Building Council.
About lerival
lerival is a gallery dedicated to selling and showcasing furniture designed by today’s top architectural talent. A new source for contemporary furniture, lerival offers direct access to untapped, ground-breaking design from the global architecture community. Through lerival, the consumer is never more than one step away from the architects themselves, and our products reflect this; merging cutting-edge aesthetics with close attention to construction and detail, lerival offers its clients true design alternatives, and the chance to invest in a part of tomorrow’s design history today.
MEDIA CONTACT: Adam Rolston
Incorporated Architecture & Design
40 West 29th Street, #404
New York, NY 10001
212.673.1695 x 101 Telephone
arolston@incorporatedny.com
www.incorporatedny.com
Filed under: News by Arthur McGoey
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